LINGUISTIC FORMS AND PATTERNS ON STORE SIGNBOARDS IN THE TUPAREV AREA, KARAWANG: A SOCIOLINGUISTIC STUDY
DOI:
https://doi.org/10.57094/Keywords:
Linguistic Landscape, Language Pattern,, Code-Mixing, Sociolinguistics, KarawangAbstract
This study investigates the linguistic forms and language patterns on 30 store signboards in the Tuparev commercial corridor, Karawang, West Java, using a descriptive qualitative method within a sociolinguistic framework. Data were collected through field photography and verbatim transcription. The analysis reveals seven language patterns: pure Indonesian (50.0%), Indonesian-English code-mixing (26.7%), Indonesian with numerals (6.7%), Indonesian-Chinese code-mixing (6.7%), Indonesian-Arabic code-mixing (3.3%), pure English (3.3%), and Indonesian with abbreviations (3.3%). Seven linguistic form categories were identified, with simple noun phrases (40.0%) and modificative noun phrases (23.3%) as the most prevalent. Code-mixing with English is the dominant multilingual strategy, driven by prestige, commercial modernization, and identity construction. The findings confirm Tuparev as a dynamic multilingual commercial landscape reflecting Karawang's sociolinguistic diversity.
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