SUSTAINABLE ECONOMIC TRANSFORMATION IN SORAKE BEACH COMMUNITY

Abstract

Sorake Beach in South Nias Regency, North Sumatra, has emerged as one of the international-class surfing destinations that has significantly transformed the economic structure of coastal communities. This study aims to analyze the economic transformation process in the Sorake Beach area, identify the livelihood shift from traditional sectors (fishing and agriculture) to surfing-based tourism, and evaluate the impact of modernization on local community welfare. This research employs a descriptive qualitative method with a case study approach. Data were collected through in-depth interviews with 45 informants (business actors, fishermen, village officials, and tourists), field observations, and analysis of official documents from BPS South Nias 2023 and Ministry of Tourism reports. The results indicate that since the regular holding of WSL (World Surf League) Nias Pro starting in 2018. Some 73% of coastal households have shifted or added businesses in the tourism sector. However, this transformation also presents challenges in the form of digital divide, unequal distribution of benefits, and threats to local cultural values. The study recommends a sustainable tourism approach that integrates local wisdom of the Nias community with tourism-based modernization.